Cristal Awards 2016 | ||
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Luxury | Press | Emerald (Bronze) |
Today Scotch & Soda via Publicis 133 France launch its first integrated brand campaign a visual nod to the way the brand creates and crafts its pieces: Scotch & Soda collections start when designers head to the road to unearth remarkable finds that spark the creation process back home. What we are looking for could be anything; a poem, a vintage fabric, a ruin or artefact. We curate and remix our finds back home: 'From Amsterdam, From Everywhere.'
Shot by Emma Summerton and styled by Ondine Azoulay, the campaign features Amsterdam born model and star Imaan Hammam and Naleye Junior. Both were asked to join the Scotch & Soda family because of their worldly yet Amsterdam roots. Models Ellen de Weer (BE), Laura Julie (DK), Ryad Slimani (FR), Ryan Keating (CAN) complete the line-up.
The campaign will run in print, out of home and online also through a web film. The media focus is Germany and the Netherlands where the brand will concentrate its growth strategy over the next three years.
Media: TV
Category: Clothing & footwear
URL: https://www.scotch-soda.com/nl...
Client: Scotch & Soda
Agency: Publicis 133
Production: PRODIGIOUS
Country: France
Director: Melissa Masson-Froger
Senior Planner: Piet Wulleman (Duval Guillaume)
Creative Director: Antoine Bonodot (Publicis 133)
Creative Director: Christophe Derigon (Publicis 133)
Producer: Alex Michanol (Prodigious)
Client Team Director: Adam Kakembo
Client Team Director: Ozlem Birkala
Client Team Director: Charlotte Daniel
Account Director: Donatien Souriau (Publicis 133)
Account Director: Patrick Clymans (Duval Guillaume)
Head of Digital: Jean-Luc Chirio
Post production: PRODIGIOUS
Editor: Melissa Masson-Froger
Photographer: Emma Summerton
Music: Raphael Parpex
Post Production Producer: Karine Fontaine
Account team: Raphaelle Formosa (Publicis 133)
Account team: Lola-Jade Rosine (Publicis 133)
Art Buyer (Digital & Print) : Olivia Car
Stylist : Ondine Azoulay
Set Designer : Gillian O’brien
Hair & Make-Up : Eva Cooper & Suzanne Verbeek
Head of Post production : Sandrine Jung
VO : Renee Faia