Scotiabank Film Case study by Wunderman Phantasia Lima

Case study
The Film titled Case study was done by Wunderman Phantasia Lima advertising agency for Scotiabank in Peru. It was released in Apr 2018.
Advertising campaign for Scotiabank

Scotiabank: Case study

Brand
Scotiabank
Media
Film
Released
April 2018
Posted
March 2020
Market
Peru
Industry
Banking & Financial Services
Agency
Wunderman Phantasia Lima

Awards:

Lions Reach 2018
Media LionsSectors > Corporate Social Responsibility (CSR) / Corporate ImageBronze Lion

Credits & Description:

Category: Finance
Media: Experiential
Brand: Scotiabank
Agency: Wunderman
Geo: Peru
Advertising Agency: Wunderman Phantasia, Lima, Peru
Chief Creative Director: Jose Aburto
Head of Art: Augusto Landauro
Creative Director: Diego Sugai
Copywriter: Diana Flores
Art Director: Diego Izquierdo
Senior Designer: Miguel Ucañán
Illustrator: Rolando Aquije
Published: March 2018
Synopsis:
Peru is the country of Latin America with the highest wage gap between men and women: 29.2%.
We intervene the price of products and services from our affiliated stores all around the country, so that when our female clientele bought them, they would be worth 29.2% less. A special percentage discount to all our female clients for the gender wage gap that still exist in Peru.