Category: Public Interest, NGO
Media: Experiential
Brand: Scottish Government
Agency: The Union
Geo: United Kingdom
Advertising Agency: The Union, Edinburgh, Scotland, UK
Creative Director: Michael Hart
Deputy Creative Directors: Euan Auld, Paul McDonald
Head of Digital Design: Steve Scott
Account Director: Scott Fraser
Account Managers: Matt Crossan, Angela Fee
Account Executive: Megan Coombes
Production Company: Immersive VR
Published: May 2017
Description:
The public was invited to test-drive a new concept car using Virtual Reality. Seduced by the visuals and the lure of a free VR experience, customers readily got in the driver's seat, not realizing what lay in store.