Every day, all around the world, millions of mothers do a million things for their children. They provide for them, encourage them, and help them with everything from learning to read to fixing a broken toy. They listen to them, watch over them and teach them â be it through storytelling or demonstration. Mothersdo all these things without question. The only questions are the ones they ask themselves. âAm I doing it right?â âAm I doing enough?â A new campaign by GREY Singapore â executed on behalf of Scottâs, part of GSK Consumer Healthcare brand portfolio â finds a beautiful and emotional way to answer that: #MOMAZING. GREY achieved this by coining the word and defining the concept of #MOMAZING. Itâs the moment a mother witnesses a developmental leap in her childâs life; whether it be the moment their child takes their first steps, reads for the first time or learns to tie their shoe laces. That's the moment she knows that everything sheâs doing is right. That's her biggest payback, her greatest reward. This insight was uncovered during the many conversations GREY and GSK Consumer Healthcare held with mothers across Asia.
Category: Health & safety
Agency: Grey Singapore
Production: The Sweet Shop
Country: Singapore
Director: Kathi Prosser
Executive Creative Director: Till Hohmann
Creative Director: Antonio Bonifacio
Art Director: War Waruttamangkoon
Copywriter: Andrew Siebert
Art Director: Darren Leong
Producer: Daniel Ho
Assoc Creative Director: James Li
Executive Producer: Brendan Cravitz
Executive Producer: Claire Davidson
Executive Producer: sharlene george
DoP: Aron Leong
Chief Executive Officer: Paul Prince
Chief Executive Officer: sharlene george
Senior Graphic Designer: Luis Fabra
Senior Vice President, Global Account Director: Lynn Chow Senior Account Director: Penelope Wetherill
Account Manager: Celestine Quek
Vice President, Global Strategy Director: Judd Labarthe Regional Planning Director: Daria Gouskova
GreyWorks Editorial Assistant: Bobby Aguila
Regional PR & Corp Communications Director: Huma Qureshi
Casting Director: Aoo Suthipaet
Editing & Post Production: Cutters Inc., Tokyo Editor: Ryan McGuire/ Aika Miyake
Colourist : Eric Maurer
Finish: Yusaku Yasuda
3D Design & Animation: Modus Operandi, Philippines Design/Animation ECD â Dave McVeigh
Art Director â Jan Leung
Animator - Wilbert Canete