Media: Film
Agency: Estimado Jose Alfredo
Geo: Spain
Advertising Agency: Estimado Jose Alfredo, Valencia, Spain
Creative Director / Copywriter: Xamu Olmos
Art Director: Jose Carlos Angulo
Copywriter: Benji Clemente
Film Director: Viernes Producciones
Account Director: Blanca Mora
Published: July 2018
Synopsis:
We propose a campaign almost as unique as the challenge it entails.
We would choose 3 club supporters to climb the Aneto, the highest peak in Huesca and the Pyrenees, and the second highest in the Spanish peninsula. An ascent to the 3,400 meters in which we would do an interview with the SD Huesca fans.
Asking if they are having a hard time climbing, what do they imagine when they reach the top, what do they think when they need to give their best ...
With the launch campaign we reaffirm that reaching the top costs. But Kelme and Huesca SD have come to stay and that is going to be legendary.