| LIA 2016 | ||
|---|---|---|
| Digital | Games | Silver Winner |
Client: Deutsche Telekom
Agency: Saatchi & Saatchi, London
Production: BUF
Country: United Kingdom
Director: Bibo Bergeron
Executive Creative Director: Jason Romeyko
Executive Creative Director: Andy Jex
Executive Creative Director: Rob Potts
Copywriter: Rob Watts
Creative Director/ writer: Franki Goodwin
Creative Director/ writer: Will John
Producer: Sophie Raia
Producer: Laszlo Bederna
Planners: Jimmy Elston, Charlie Brenninkmeijer
Account Handlers: Clare Shaw, Sam Grischotti, Marta Jales, Matilda Jones
Project Manager: Amie Mills
Dementia is a massive global health threat. It currently affects 47 Million people worldwide, a number that will triple by 2050. No one has ever survived dementia, there is no cure and research on the condition is very far behind other diseases. Dementia attacks the brain and robs people of their navigational skills and their memories. Our ability to share language, moments and memories is what makes us who we are. Deutsche Telekom believes life is for sharing, and Dementia robs us of the ability to share with those we love most. Agency: Saatchi & Saatchi, London.