Sea Shepherd Conservation Society: The Plastic Ocean

Credits & Description:

Media: TV
Category: Public interest
Client: Sea Shepherd
Agency: Fred & Farid, New York
Production: Alkemy X
Country: United States of America
Director: Geoff Bailey
Chief Creative Officer: Fred
Chief Creative Officer: Farid
Creative Director: Laurent Leccia
Producer: Jason Sonner
Assoc Creative Director: Michael Hess
Executive Producer: Amanda Van Caneghem
Business Lead: Amanda Hellman
Brand Supervisor: Heather Stimmler Amanda Hellman
Director of Business Affairs: Lisa Rosario
CG Supervisor: Dave Zeevalk
3D Lead: Brendan Fitzgerald
FX: Brendan Fitzgerald
3D Artists: Dave Zeevalk, Adam Stockholm, Pete Hamilton
Compositors: Matthew Robinson, Alejandro Monzon
VFX editor: Lucas Andrei
Music by Tuesday Collective
Music Producers: Vida Ventura, Hallie Bonnar
Vocal Talent: Scarlet Lastrapes
CD/Composer: Theo
Published: April 2018
Synopsis:
Sea Shepherd launches with FF New York 'Plastic Ocean' an awareness campaign to bring attention to the overwhelming plastic pollution of the ocean. The pollution of the oceans reaches new records every year with patches of plastic debris in the size of entire countries. More than 1 million ocean animals are stuck in this Plastic Ocean and die each year because of this. Yet few people seem to be conscious of this scourge, which is a real danger to the biodiversity and the environment. Sea Shepherd launches with FF New York "Plastic Ocean" a project to put this subject on the front page of the social media and to create a mindset of sustainable usage of plastic, especially for Millennials and Gen Z. This campaign created by FF New York is made up of 3 visuals and a video which are dreamlike and colorful at first glance but highlight the sad reality of sea animals trapped in plastic waste.