These spots for Sears Optical by Sponge, Chicago are designed to highlight the core campaign idea: If youâre not shopping at Sears Optical, youâre missing out on more than you think. The idea depicts people making vision errors in everyday situations â errors that could have been avoided with a trip to Sears Optical.
Client: Sears
Agency: Sponge, Chicago
Date Uploaded: 2011-01-06
Director: mark Gilbert
Chief Creative Officer: Paul Brourman
Creative Director: Joe Popa
Copywriter: Patrick Hoopes
Copywriter: Megan McGlynn
Producer: Adeline Pampalone
Editor: Grant Gustafson
Country: United States of America