Client: Seattle Aquarium
Agency: Copacino+Fujikado
Jim Copacino, Executive Creative Director
Andrew Gall, Group Creative Director
Barrie Arliss, Senior Copywriter
Boone Sommerfeld, Art Director
Alyssa Grigg, Senior Account Executive
Synopsis:
Want to know more about Pacific Spiny Lumpsuckers, or the Black Oystercatcher? You’re in luck. Seattle Aquarium’s “Fun Facts” marketing campaign, which breaks this week, is filled with interesting creative facts, paired with hand-drawn, bright, fun illustrative style, which appeal to parents and kids alike – the main target. The campaign includes OOH, Digital Display, Radio and Pre-Roll.
The beloved “Fun Facts” marketing campaign, which has become part of the pop culture of the city, serves as a reminder that there’s always something new to see and learn. The campaign was created in partnership with Copacino+Fujikado, which has been the Seattle Aquarium’s agency of record (AOR) for over a decade. This marks the fourth year of this effort.
This year’s Radio and Pre-Roll spots take on a new “Breaking News” theme, poking a bit of fun at the sensationalized 24/7 news cycle while sharing shocking and incredible facts about the animals you can see at the Seattle Aquarium.