Alternative title: Suspiciously Low Prices
Brand: Secret Escapes
Agency: J. Walter Thompson Amsterdam
Client: Rebecca Allen, Stephanie Trivass, Martin Kurkowski
Creative Partner: Bas Korsten
Creative Director: Michael Jansen, Friso Ludenhoff
Deputy MD: Alewijn Dekker
Agency Producer: Martijn van Hees
Director: Tim Oliehoek
Production Company: 25fps
Published: June 2018
Synopsis:
Travel brand Secret Escapes celebrates Dutch scepticism with new TV campaign from J. Walter Thompson Amsterdam.
The Dutch phrase ‘Als het te mooi lijkt om waar te zijn...’ is the key to a new, campaign from travel deals brand Secret Escapes that launches today.
The first spot shows a couple relaxing in their swanky hotel room, before becoming suspicious that the deal they are enjoying is too good.
Created by J. Walter Thompson Amsterdam, the idea responds to the insight that Dutch people combine insatiable desire for value with a healthy suspicion of brands promising great deals.