Advertiser: SEKERBANK
Agency: CONCEPT
Category: Banking, Investment & Insurance
Advertiser's Supervisor: Aybala Simsek
Director: Fatih Kızılgok
Copywriter: Ertug Tugalan
Planner: İsmail Seval
Post Production: İmaj Post Production
Agency Producer: Levent Kostepen
Account Supervisor: Merve Kervancı
Director Of Photography: Serkan Guler
Account Manager: Arda Gorgun
Producer: Bahadır Tumba
Advertiser's Supervisor: Deniz Basaran
Executive Creative Director: Kerem Ozkut
Art Director: Namik Ergin
Sound Design/Arrangement: Rahman Altin
Advertiser's Supervisor: Sevim Dizdar
Brief Explanation
We see a woman preparing a meal. She gets a chill and decides do turn on the natural gas heater. The moment she turns on the heater, a Russian chorus pops up in the kitchen and start to sing loudly following the woman with their eyes. Woman doesn't notice them at all and gets back to preparing food calmly. Because just like the rest of Turkey, she doesn't know that Turkey they don't know that Turkey imports 75 percent of its energy abroad.