Advertised brand: SeLoger
Advertising Agency: WNP, Paris, France
ECD: Mathieu Vinciguerra
Managing Partner: Benjamin Levy
Creative Director: Gregory Eggermont
Head of Art: Emmanuel Courteau
Art Director: Benjamin Pouteau
Copywriter: Yannick Kryk
TV prod: Pauline Fouracde
Project Manager: Heloise Barrand-Pinto
Project Manager: Loubna Djebbar
Director: Haya Waseem
Production: EDDY
Post Production: Everest
Sound Production: THE
Musique: Pour un flirt, Axel Enderlin
Country: France
Published: January 2022
Synopsis:
SeLoger, the French website that gives you the keys to your real estate search, is back today with a new campaign conceived by WNP that will run on TV and multiple social media platforms (Youtube, Teads, Facebook, Instagram) through February 17th.
The new SeLoger platform capitalizes on real-life stories, thereby taking a departure from the more transactional aspect of the real estate world, and making way for a more emotional element. It’s in this spirit that the film presents us with a common scenario we are all too familiar with - forgetting your keys in the door - to set the stage for a budding romance. The keys are a symbol for a door opening, a new life beginning, an unexpected encounter.
To heighten the love story, SeLoger and WNP chose feature film director, Haya Waseem, for her sensitivity and her cinematographic approach. It was from this same perspective that the campaign was decided to be shot entirely with 35 mm film. Finally, the ad, which is presented in the style of a romantic comedy, is set to the music of Axel Enderlin, who reprises "Pour un Flirt" by Michel Delpech, in an intimate rendition.
“We chose an emotional framework paired with very cinematographic shots in order to tell real-life stories above everything else. The aim of this new campaign is to make SeLoger the quintessential partner for all the new chapters in one’s life,” said Benjamin Levy, Vice President and Managing Partner WNP.