Ice and cold drinks and foods can be intimidating to those with sensitive teeth. To reinforce Sensodyne's position as the leading toothpaste for sensitive teeth, Grey created a story of the most sinister and indestructible villain of all times ice that derives a ruthless and sadistic pleasure in making those with sensitive teeth suffer. We narrate this story with a petrifying monologue and soundtrack to create terror in the mind of the viewers.
Media: TV
Category: Health & safety
Client: GlaxoSmithKline Australia Pty Ltd
Agency: GREY Germany GmbH
Production: Hogarth Worldwide GmbH
Country: Germany & UK
Client Services Director: Axel Müller
Client Services Director: Bodo Schiefer
Client Services Director: Claire Manning
TV Producer: Katinka Wester
Chief Creative Officer: Fabian Kirner
Executive Creative Director: Mark Hendy
Executive Creative Director: Neil Elliot
Art Director: Thiago Jacon
Copywriter: Saurabh Kejriwal
Copywriter: Christiano Rocco
Producer: Benedikt Goerts
Head of Broadcast: Dirk Fischer-Rau
Account Executive: Sabrina Palme
Account Executive: Amy young