Client: Sesc Goiás
Advertising Agency: Stylus Propaganda, Goiânia, Brazil
Creative Director: Pedro Carneiro
Country: Brazil
Published: June 2020
Synopsis:
In the last years, the rise in “do it yourself” content is unquestionable. During social isolation promoted as a response to covid-19, this reality showed itself even more. Engagement with Pinterest folders (social network that focuses on this kind of content) rose by 75%.
To speak with a general public and awaken a daily concern about hunger and misery in Brazil, we inserted Sesc in the most common searches on “how to”, showing a tougher reality – “how to” live with only the basic, when that’s the only option?