| D&AD Awards 2015 | ||
|---|---|---|
| Direct | Direct Mail | Wood Pencil |
Brand: Shackleton
Media: Online
Category: Agency self-promo
Agency: Shackleton
Geo: Spain
Shackleton: SantApp
The agency has created and developed SantApp, an application which, by using standard mobile phone technology, creates the illusion that Father Christmas or the Three Kings are moving around in your living room, dropping off their Christmas presents. The user just has to enter the name of the child or children, place the phone in the room with the presents, close the door, turn off the lights, then head off to fetch the children. From behind the closed door, the sound and light effects will do the rest.
SantApp can be considered as part of one of the very latest emerging trends, that of so-called “phygital technology”. The digital application genuinely impacts on its physical surroundings, leading to a fully-fledged sensory experience for the user and others present.
Advertising Agency: Shackleton, Spain