Guerlain: The Legend of Shalimar

Credits & Description:

Client: Guerlain, Shalimar
Agency (& City): N/A
Production Company (& City): QUAD, Clichy FRANCE
Film Director(s): Bruno AVEILLAN
Production Company Producer(s): Martin COULAIS
Line Producer: Claudia TRAEGER
Director of Photography: Patrick DUROUX
1st Assistant Director: Bettina GODI
SFX Supervisor on-set: Jean Pierre GRANDET
Production assistant: Clémence LHUILIER
Post Production: Digital District
Guerlain President: Laurent Boillot
Guerlain Artistic Director: Benjamin DE LAPPARENT
Guerlain International Marketing Director: Margerie Barbès-Petit
Guerlain Fragrance Marketing Director: Ann-Caroline Prazan
Guerlain Advertising Production Director: Jeannine Burglé
Post producer: Nataly AVEILLAN
Color grading: Jean-Clément SORET (MPC London)
Short explanation
This film was commissioned by Guerlain to capture the legendary love story behind the Taj Mahal, which inspired the creation of the perfume Shalimar in the 1920s. The story told to Jack and Raymond Guerlain was of the gardens of Shalimar, which sheltered the loves of the fifth Mughal emperor Shah Jahan and his beloved wife, the Persian Mumtaz Mahal, A love so absolute that when she passed away, the emperor erected a white marble mausoleum for her in Agra. It would go on to become one of the wonders of the world: the Taj Mahal.
This film starring Natalia Vodianova, follows the fifth Mughal emperor Shah Jahan across India to meet his wife the Persian Mumtaz Mahal at her palace surrounded by Shalimar gardens and to present her with the Taj Mahal.