Category: Retail Stores
Advertiser: SANOMA
Product/Service: SHEDEALS
Agency: BOONDOGGLE
Production Company: CZAR, Brussels, BELGIUM
Chief Creative Officer: Stef Selfslagh/Hans Kerkhoff/Raoul Maris
Executive Creative Director: Stef Selfslagh/Hans Kerkhoff/ Raoul Maris
Creative Director: Stef Selfslagh/Hans Kerkhoff/Raoul Maris
Copywriter: Thomas De Vreese
Art Director: Merel Van Den Broeck
Agency Producer: Doris De Smet
Account Supervisor: Flup Coppens
Advertiser's Supervisor: Claudia Smeuninx
Producer: Eurydice Gysel/Lies Staes
Director: Toon Aerts
Account Manager: Sofie Jossart
Account Manager: Sofie Jossart
Post Production: Isaac Gozin (Daily Dolores)
Sound Studio: Cobra The Radio Brewery (Cobra The Radio Brewery)
Editor: Kristof Van Den Bergh
Director of Photography: Toon Aerts
Music: Koen Brouwers
English Description
A little boy is standing in his bedroom, facing camera. He is dressed in a heavy metal outfit. In stop motion-style we can see the boy growing up on the tunes of heavy metal music. As he grows up his hair gets longer, heavy metal posters, guitars and other attributes appear and disappear in his room, but he always keeps wearing a black heavy metal outfit. When he is a fully grown men of 25 years old, a nice girl suddenly appears next to him. The music shifts to a nice classical song and the man starts changing again, only this time not in years, but in days. His black boots become nice brown shoes, his black trousers turn beige, his beard and hair get shorter, his black shirt is replaced with a flashy polo and his jacket with a sweater on his shoulders. Eventually even his whole room gets a make over and his guitar is replaced with a bookcase.
The conclusion: If one woman can pull this off, imagine what all women can achieve together. Shedeals, the more women, the better the deals.