Shizuoka Broadcasting is a local TV station offering many local and regional programs. This commercial is the first ad in a campaign via Dentsu Tokyo, and it illustrates how people's lives can be saved by watching their programs. Just like discussing the weather, topics involving TV programs can be life-savers in awkward social situations.
Client: Shizuoka Broadcasting System (SBS)
Agency: Dentsu
CD/Copywriter: Masako Okamura
Copywriter: Naoki Komatsu,
Hirokazu Ueda,
Hokuto Miura
Art Director: Ufo Tanaka
Agency Producer: Tsuguyuki Saito
Production Company: Spoon
Director: Jun Kawanishi
Producer: Naota Sugawara,
Iwao Takase
Director of Photography: Akihiro Okabayashi
Lighting Director: Hiroyuki Asami