Shreddies: LETTERS

Credits & Description:

Type of Entry: Other Film Content


Category: Internet Film


Title: LETTERS


Advertiser/Client: POST CEREALS


Product/Service: SHREDDIES CEREAL


Entrant Company: OGILVY TORONTO, CANADA


Advertising Agency: OGILVY TORONTO, CANADA


Creative Credits


Chief Creative Officer: Nancy Vonk/Janet Kestin


Copywriter: Hunter Somerville/Tim Piper


Agency Producer: Ken Rodger


Advertiser's Supervisor: Jennifer Hutchinson


Account Manager: Hana Reznikov


Account Supervisor: Kristi Karens


Production Company: REDLINE PRODUCTIONS Toronto, CANADA


Director: Tim Piper/Hunter Somerville


Producer: Brenda Surminski


Editor: Renee Goulet, RedLine Productions


Art Director: Ivan Pols


Post Production: Mark Pavia, Notch


Other Credits: Coloring: Notch


Details


Brief Explanation:


Time for more goofiness from Diamond Shreddies. A giant pile of consumer calls and letters lead to the next obvious idea: a response to some of those people and the introduction of the new Combo Pack. 50% diamonds, 50% squares, or 32% diamonds, 68% squares or however it works out when you pour it. Yes, it’s on shelves now for a limited time. The ‘president’ of Diamond Shreddies appeared first in the launch spot in the Shreddies factory, after the mishap - “Shreddies are supposed to be square.” In the new video, found on diamondshreddies.com, he fields consumer anger/confusion with the kind of calm and intelligence you’d expect from the president of Diamond Shreddies.