Category: Retail Services
Client: Shutterfly
Media: TV
Agency: Heat / San Francisco
Managing Director: Aaron Lang
Creative Directors: Elaine Cox & Jonathan Bryne
ACDs: Greg Coffin & James Duffy
Art Director: Jenna Moeller
Writer: Thomas Kropp
Senior Producer: Christine Gomez
Group Account Director: Matt Huntington
Account Supervisor: McKenzy Golding
Business Affairs: Darren Majewski
Production Company: Heist
Executive Producer: Adam Zimmerman
Director: Dan Addelson
Line Producer: Lauren Finerman
Post Production: Refinery
Senior Producer: Richard Quan
Producer: Alex Healy
Editor: Nicole Salmeri
Colorist: Ayumi Ashley
Recording Studios: M Squared Productions
Engineer: Phillip Lantz
Producer: Sarah Benedict
Music
Producer: APM
Producer: Marmoset
Producer: Jonny Shaheri
Description:
Leading up to Mother’s Day this weekend, wanted to share Shutterfly’s new campaign (for both Mother’s and Father’s Day) inspired and featuring real families and some of the most magical lifetime moments. The emotionally driven campaign from Heat feature real people who have been surprised by their family members with personalized gifts made through Shutterfly.
There isn’t a more iconic Mother’s or Father’s Day gift than the handmade arts, crafts and cards from a young child. The unwrapping of those personal gifts become tender memories that last a lifetime. It’s that exact feeling and moment that Shutterfly and Heat wanted to capture, with real families, this Mother’s and Father’s Day.
About Shutterfly:
Shutterfly, Inc. is an Internet-based social expression and personal publishing service. Shutterfly provides high quality products and world class services that make it easy, convenient and fun for consumers to preserve their digital photos in a creative and thoughtful manner. Shutterfly's flagship product is its award-winning photo book line, which helps consumers celebrate memories and tell their stories in professionally bound coffee table books.