| Caples Awards 2019 | ||
|---|---|---|
| Not for Profit | - | Bronze |
| Traditional media | - | Bronze |
| One Show 2019 | ||
| Health, Wellness & Pharma | Radio & Audio | Bronze |
Client: SickKids Foundation
Agency: Cossette / Toronto
Agency: Pirate / Toronto
Agency: OMD / Toronto
Agency: Cossette Media / Toronto
Art Director: Jonathan Guy
Copywriter: Simon Rogers
Chief Creative Officer: Peter Ignazi
Chief Creative Officer: Carlos Moreno
Director: Tom Eymundson
Producer: Erica Metcalfe
Executive Producer: Maggie Blouin Pearl
Production Company: Pirate / Toronto
Account Team: Andrea O'Donnell
Account Team: Melissa Levenberg
Account Team: Tishan Canagasaby
Country: Canada
Date Of Campaign: May 14, 2018
Background:
People are surprised to learn Cystic Fibrosis (CF) is the single most common fatal genetic disease among Canadian children and young adults. Despite this terrible fact, CF remains a somewhat hidden disease, one that most Canadians don’t understand or see the urgent need for research.
Idea:
We needed to find a compelling way to show Canadians, during CF month, how devastating this disease is and ask them to join SickKids hospital in fighting for a cure.
Results:
Radio was the perfect medium for our message. You could hear the kids struggle to catch their breath as they read the scripts. Their performances were emotionally powerful and extremely effective at demonstrating exactly why broader support is needed.