Category: Home Appliances & Furnishings
Advertiser: SIMMONS
Product/Service: BEAUTYREST MATTRESSES
Agency: MARTIN WILLIAMS
Production Company: TOOL, Santa Monica, USA
Chief Creative Officer: Tom Moudry
Creative Director: Steve Casey/Randy Tatum
Copywriter: Steve Casey
Art Director: Toby Balai
Agency Producer: Stan Prinsen
Account Supervisor: Laura Terry
Producer: Oliver Fuselier/Jeff Tanner
Director: Geordie Stephens
Editor: Todd Johnson
Sound Design/Arrangement: Bwn Music
Post Production: Volt
Account Manager: Lindsey Shirey
Planner: Luis Garrido
EditingCompany: Chop Shop
Account Manager: Lindsey Shirey
Planner: Luis Garrido
Editing Company: Chop Shop
English Description
We had the task of rebranding Simmons, a well-respected but somewhat invisible mattress company. We wanted to change the discussion about the importance of buying the right mattress because who really thinks about their mattress and it's benefits?
Our campaign is built around the idea that we recharge all of the components of our lives...and our bed is really the Recharging station for us every night.
We chose to emphasize the hazards of not getting fully recharged. Enjoy.