Media: TV
Category: Health & safety
Client: Unilever
Product: Simple Skin Care
Agency: TMW Unlimited
Production: SALT.TV
Country: United Kingdom
Creative Director: Jeff Bowerman
Creatives: Dale James, Lisa Morris, Brittony Collins, Fluff Higgins,
Account Manager: Lucy Burt, Lauren Coffey
Senior Planner: Jen Cownie
Agency Producer: Tracy Woodford
Director: Serena Corvaglia
Synopsis:
TMW Unlimited is returning to its ‘the fun never stops’ strapline for a new wave of advertising for Unilever’s gentle skincare brand Simple. ‘The Fun Never Stops’ is the second piece of work created by TMW Unlimited as part of Simple’s exciting new direction for the teen skincare category, which usually focuses on troubleshooting problems. The aim is to introduce Simple’s gentle but effective skincare to a new generation of women. The campaign is aimed at teenagers who love to experiment with makeup and it features a range of dramatic styles, including glittery eyes, metallic lips and some very intricate Halloween party looks. The spot promotes Simple Cleansing Wipes, Simple Micellar Water and Simple Dual Effect Eye Makeup Remover and the message is simple: you can experiment as much as you want with makeup, because Simple ensures ‘The Fun Never Stops.'