Category: Public Interest, NGO
Media: Film
Brand: Single Step
Agency: Havas
Geo: Bulgaria
Advertising Agency: Havas, Sofia, Bulgaria
Art Director: Martina Solakova
Copywriter: Ivan Dimov
Additional credits: Aesthetic by Science
Published: December 2017
Synopsis:
Single Step is an association in help for LGBTI youth in Bulgaria. Its patron did 10 000 repetitions of push-ups, pull-ups and squats for charity. We captured his physical pain while completing this challenge in parallel with the pain bullied kids have to endure on a daily basis: hate, stigma, rejection, verbal and even physical abuse. A pain like no other. A pain that has to stop.