Sixt, along with agency BETC, is following up on its first TV campaign with the release of 3 films to showcase its brand platform, "Boost Yourself". Each of the films features a protagonist who has an encounter with the famous Mister Booster who, along with a quirky accomplice, proves the brand's ability to boost drivers. Through these interactions, Sixt emphasizes its message, that "it feels good to rent a nice car".
Category: Automotive
Client: Sixt
Media: TV
Agency: BETC London
Production: RITA Films
Country: United Kingdom
Director: Jack Cole
Creative Director: Olivier Apers
Art Director: Jordan LEMARCHAND
Copywriter: Julien DESCHAMPS
Producer: Hugo Diaz
Released: October 2014