Sjova: The Cat

Credits & Description:

Client: Sjóvá
Product: Home Insurance
Agency (& City): Hvíta Húsið Reykjavík.
Creative Director: Gunnar Þór Arnarson
Copywriter: Þorgeir Tyggvason
Art Directors: Skafti Skírnisson Bergþóra Birgisdóttir
Production Company (& City): Saga Film
Film Director: Guðjón Jónsson
Production Company Producer(s): Helgi Magnússon
Agency Producer: Kristinn Árnason
Illustrator(s):
Graphic Design: Skafti Skírnisson
Short explanation
The old saying goes "When the cat goes away the mice start to play". But what happens when the family goes away and the cat begins to play?
The challenge was to find a creative twist on the need for home insurance. The solution was to have an "intruder" in the apartment that sets up a home disaster, that we newer know if happened or not.
Description
Home Insurance