Client: Skinny
Agency: BBDO
Advertising Agency: Colenso BBDO, New Zealand
Media Agency: PHD Media
Trade and Digital Agency: Platform 29
Production Company: Good Oil
Director: Dave Wood
Executive Producer: Lee Thompson
Executive Producer: Andrew McLean
DOP: Crighton Bone
Editor: Simon Njoo
Colourist: Pete Richie
Online Editor: Richard Betts
Sound Design: Liquid Studios
Sound Design: Craig Matuschka
Music Producer: Tamara O’Neill
Music Producer: Shirleyanne McDonald-Shaw
Stills Production: Match
Photographer: Troy Goodall
Retoucher: Jason King
Published: March 2020
Country: New Zealand
Synopsis:
Considering that word of mouth is 83% more effective than advertising*, and that it seems like everyone in New Zealand knows someone who knows someone, Skinny’s new Friend-vertising campaign aims to reach everyone in New Zealand with an ad for Skinny fronted by a person they know.
A highly targeted direct campaign that operates at a national broadcast level.
Friend get nation, if you will.
To do this, the campaign stars literally heaps of happy Skinny customers, each fronting their own highly produced audio-visual commercial, imploring their friends and family to join them on Skinny.
In each, a happy customer stands alone in a two-person, friendship scenario – like riding a see saw, water skiing, or playing chess - and talks about how Skinny’s mobile network covers 98% of places Kiwis work and live. How Skinny are a Kiwi brand, run by Kiwis for Kiwis. That they have hundreds of thousands of the nation’s happiest mobile customers. And how they’ll do anything to save their customers money.