| Cannes Lions 2010 | ||
|---|---|---|
| Film Lions | - | Silver |
| FIAP 2011 | ||
| Tv | Domestic Hygiene / Household / Pets | Golden Sun |
Type of Entry: Product & Service
Category: Household: Cleaning Products
Title: BLACK AND WHITE
Advertiser/Client: UNILEVER
Product/Service: SKIP DETERGENT
Entrant Company: BORGHIERH/LOWE São Paulo, BRAZIL
Advertising Agency: BORGHIERH/LOWE São Paulo, BRAZIL
Executive Creative Director: José Henrique Borghi/Erh Ray
Creative Director: Fernando Nobre
Copywriter: Pedro Corbett
Agency Producer: Márcia Coelho
Planner: Gabriela Soares/Thaís Frazão
Account Manager: Robert Filshill/Marcelo Sarti
Production Company: DINAMO FILMES São Paulo, BRAZIL
Director: Ricardo Carelli
Producer: Equipe Dinamo Filmes
Sound Design/Arrangement: Saxsofunny/Cesar Brandão
Art Director: Piu Afonseca
Brief Explanation:
The narrator reads a text of a story that is shown in the form of a cartoon in black and white. At the end of the story, the lettering is displayed asking the person to pay attention to the white parts of the same animations and then to follow a new story. At the end of this new story, it is explained that black and white are different stories thus explaining the two products Skip White and Skip Black, each specialists in washing their designated color.