The 360 video itself and the accompanying short film aim to get the most people possible to like the sport or to be motivated by the supporting and cheering on a day of fight and struggle. As getting up early, some heavy trainings, serious commitment can seem too much of sacrifice sometimes. At the same time, the strong community, joyful moments, all the encouragement from the side of the rink prove that it’s worth it.
First, István Bartalis and Arnold Varga (players of the Hungarian National Hockey Team) showed the video to young hockey players.
The site gyerehokizni.hu is a joint program of ŠKODA Hungary and the Hungarian Ice Hockey Federation, responsible for the recruitment of the following hockey generation. ŠKODA’s been supporting ice hockey for 25 years which counts as a Guinness record. In Hungary, the company decided to support the recruitment process beyond supporting hockey clubs, that’s why it reanimated the site gyerehokizni.hu.
Original Title: Együtt a jövő jégkorongozóiért
Client: ŠKODA Hungary
Marketing manager: Anita Ruisz
Advertising agency: MorePeaks
Creative group head: Balázs Bock
Copywriter: Peter Basch
Animator: András Fakó
Art director: Dániel Budai
Account: Móni Guttray
Director: Zágon Nagy
Cameraman: Kristóf Becsey
Producer: Peter Laczkó, Tamás Jakus
Post Production : Studio Lamb
Published: May 2017