Category: Automotive
Media: TV/ Film
AGENCY: Proximity Barcelona
PRODUCT: ŠKODA Auto
TITLE: Karaoke
CLIENT: ŠKODA Auto
MEDIA: TV, Online, Cine
COUNTRY: Spain
DATE OF CAMPAIGN: April 2017
CREATIVE TEAM
General Creative Director: Eva Santos.
Creative Director: Ramón Caba
Copy: Edu Escudero, Federico Narbon
Art Director: Rodrigo Chaparreiro
Client Service Director: Amanda Muñiz
Account Director: Arantza Bilbao
Account Supervisor: Aida Mateo
Strategic Planner: Patricia Urgoiti
Producer: Sonia Fernandez
BACKGROUND:
Škoda new Brand positioning
IDEA:
51.2% of Spaniards sing in the car. Based on this data, Proximity Barcelona and Škoda Auto have create a spot to advocate for those moments in which we feel like pop stars. No matter if we detune, all that matters is having fun with family. Because as the current position of Škoda says: we think cars you only think about what you are going to live in them.