Skoda: Kodiaq

Credits & Description:

Client: Škoda
Agency: Selmore Creative Agency
Production Company: Czar
Concept Creator: Jakko Achterberg, Niels Westra
Art Director: Jakko Achterberg
Copywriter: Niels Westra
Agency Producer: Hanneke Kampschreur
Director: Jonathan Elbers
Producer: Josepha Dhondt
Camera: Rutger Storm
Post Production: Mrtn
Editor: Martin Heijgelaar
Sound Studio: Ambassadors
Sound Design: Rens Pluym
Music: On The Road Again - Willie Nelson (via Massive Music)
Project Lead Client Side: Klaas Pieter Roemeling, Berno Schokker
BRIEF
Create a film for the introduction of the SKODA Kodiaq, a huge SUV. Make use of the successful campaign platform called ‘Saturday’ which was first introduced in 2016.
IDEA
In 2016 we claimed ‘Saturday’. Why? Saturday is the busiest day of the week and your car is used in all possible ways. Family, sports, DIY, etcetera. SKODA models offer lots of space and simply clever features. That makes it the perfect solution for your Saturday.
INSIGHTS
We came up with a true human insight. Saturday is already a very busy day. You have to do all kinds of different stuff. On top of that this family suddenly finds out they lost the favourite cuddly toy of the youngest child. Every parent’s worst nightmare.
To find this cuddly bear we go all the way back through their Saturday and come by all the spots they have visited that day. From the football club to the DIY store. From the beach to the woods. This way we can see in retrospective how useful the SKODA Kodiaq has been during their Saturday.