Skoda: Our Yeti Is Legendary.

Credits & Description:

Campaign name: Yeti versus Yeti
Registrant: Fallon Prague
Brand name: ŠKODA
Client account director manager: Head of Content marketing: Libor Šedivák, Brand Manager: Barbora Kořínková
Art Director: Justin-Hamilton Salem
Executive Creative Director: Colin Lamberton
Account Director / Manager: Lukáš Valo, Managing Director: Andreas von Loeper, Client Service Director: Jeremie Bertolino
Copywriter: Justin-Hamilton Salem
Post Production: Bistro
Other credits: Head of Marketing and Product: Stefan Büscher, Head of Communication Content: Thanh Vu Tran
Creative idea explanation: As a last minute addition to our Yeti vs Yeti campaign, we were tasked with creating an ad pitting the ŠKODA Yeti against the mythical Yeti. It was 4 x 4 vs Fur x Fur. Yet while we had no money for production, we did have an iphone. Mimicking amateur ‘yeti sighting’ footage, we created a unique ad for an automotive brand, driving traffic to the microsite. The results were behemoth – with a 92% organic reach on Facebook and a quadrupled click through rate in markets that ran the campaign.