| AutoVision 2013 | ||
|---|---|---|
| Commercials (TV and Cinema) | Passenger Cars (Luxury/Sports), SUVs | Gold |
Advertiser: SKODA AUTO A. S.
Agency: LEAGAS DELANEY HAMBURG
Category: Cars
Advertising campaign: PIMP MY RIDE
Other Credits: Director: Jonathan Herman
Art Director: Felipe Franco
Executive Creative Director: Hermann Waterkamp
Other Credits: Jan Strasik
Editing Company: Leagas Delaney Prague
Account Manager: Miriam Paneth
Editor: Petr Turina
Cameraman: Richard Henkels
Other Credits: Ruben Goots
Sound Design/Arrangement: Sound Studio: Soundsquare Prague
Copywriter: Rishabh Kaul
Post Production: Upp Prague
Other Credits: Film Production: Rabbit Brussels
Agency Producer: Claudia Remming
Producer: Jan Strasik
Account Manager: Mirjana Dmitrovic
Art Director: Ole Kleinhans
Music: Xzibit
Account Supervisor: Thorsten Jux
Brief Explanation
It’s just another day at the “Czech Coast Customs”, a restoration garage run by Pimp my Ride veteran and hip hop legend Xzibit. Along comes an owner of a beat-up car who requests for a much needed fix for his almost junk vehicle. The crew wastes no time in getting to work. They bang, they weld, they strip the car taking the whole thing apart and reduce it to a bare skeleton. The result is an unbelievable transformation into a formidable ŠKODA Yeti that drives the owner into wild disbelief. But there’s a catch. Brand new ŠKODA Yetis covertly roll into the garage, making us realise the clever business plan of the team.