Category: Publications & Media
Advertiser: SKY ITALIA SATELLITE TV
Product/Service: SKY CINEMA
Agency: 1861UNITED
Production Company: AKITA FILM, Milan, ITALY
Executive Creative Director: Pino Rozzi/Roberto Battaglia
Creative Director: Giorgio Cignoni/Federico Ghiso
Copywriter: Federico Ghiso
Art Director: Giorgio Cignoni
Agency Producer: Carla Beltrami
Account Supervisor: Client Director: Marta Di Girolamo
Advertiser's Supervisor: Brand Communication And Innovation Director: Nicola Novellone
Producer: Executive Producer: Paolo Zaninello
Director: Fran Torres
Editor: Vilma Conte
Sound Design/Arrangement: Ferdinando Arnò/Quiet/Please!
Post Production: Xchanges
Music: “deck The Halls”/Cover By Ferdinando Arnò/Quiet/Please!
Planner: Senior Strategic Planner: Gaetano De Marco
Director Of Photography: Juanmi Azpiroz
Planner: Senior Strategic Planner: Gaetano De Marco
Director Of Photography: Juanmi Azpiroz
English Description
Christmas is always the same: the same songs, the same food, the same old tree.
We needed a direct and simple message to stand out from the crowd of the traditional Christmas advertisers, at the same time being more Christmassy than ever. To convey it, we chose a group of unexpected testimonials: lots of Santas, one for every type of movie genres.