Sky has launched a through-the-line campaign for its new Sky Q box. This phase of the campaign introduces Sky Q as ‘The Next Generation Box’ and focuses on five features that make Sky Q the best TV experience on the market. Created by Brothers and Sisters, the campaign finds Idris Elba relaxing at home as he explains the benefits of Sky Q’s new state-of-the-art features – from recording more of the shows you love to taking your recordings out and about with you.
CREDITS
Creative Director Aaron Willmer
Creative Director Andy Fowler
Creative Director Olly Fernandez
Creative Director Rory Robinson
Creative Director Hannah White
Creative Director Bebe Kiffin
Creative Director Sam Miller, Hunky Dory
Creative Director John Doris
Creative Director Nick Papworth
Creative Director Matt Felstead (Big Chop)
Creative Director Framestore
Creative Director 750mph
Creative Director Florian Hoffmeister
MEDIA
Media planning/buying Mediacom