Category: Electronics, Technology
Media: Digital
Brand: SKY
Agency: Ampfy
Geo: Brazil
Advertising Agency: Ampfy, Sao Paulo, Brazil
Creative Director: Fred Siqueira
Associate Creative Director: Will Ferrari Jr
Art Director: Daniel Tomazini
Copywriter: Américo Vizer
Chief Executive Officer: Pedro Cabral
Art Assistants: Thiago da Costa, Milena Kotaki
Social Media: Bruno Érnica, Paulo Bellé, Conrado Rodrigues
Account Managers: Marcel Buainain, Felipe Pagliari
Chief Operating Officer: Douglas Bocalão
Project Managers: Rodrigo Ribeiro, Katerine Dimas
Producers: Vicky Salles, Adriana Souza, Francine Tieko
Chief Strategy Officer: Gabriel Borges
Planning: Carol Santos, Tiago Tateyama
Media: Carol Gattás, Nath Linari
Movie Production: Zeppelin Filmes
Director: Luiza de Andrade
DP: Felipe Hermini
Audio: Audioman
Published: May 2017
Description:
SKY, Brazil’s largest pay tv company, launched its new Mother’s Day campaign. Created by Ampfy Agency, there are two videos with villain’s moms on screen.
Harley Quinn’s mother, from Suicide Squad Movie, and the Conde Dracula’s mother talk about their kids in hilarious testimonials. As in the real life, they only can see good things. Both movies end with the concept “For your mother, you will always be a hero.”
“We have chosen to use humor to mother’s day, as an idea against the intuitive logic of creating emotional campaigns. If mothers are all the same, villain’s mothers are not different” says Fred Siqueira, CCO of Ampfy.