Country (Market): Global
Advertised brand: Slotomania
Advert title(s): Why It’s OK To Play
Translation of headline to English: Why It’s OK To Play
Advertising Agency (Name, City, Country): FCB Happiness, Brussels
Karen Corrigan Chief Executive Officer
Geoffrey Hantson Chief Creative Officer
Kris Hoet Chief Innovation Officer
Elke Janssens Managing Director
Hans Smets Group Account Director
Marlen Fernandez Pando Account Executive
Niels Sienaert Creative Director
Tim Schoenmaeckers Creative Director
Pieter Claeys Concept Provider
Barbara Dzikanowice Creative Content Director
Eline Goethals Strategic Planner
Tuyet Hoang Digital Producer
Dries Lauwers Graphic Designer
Frederik Draulans Senior Graphic Designer
Remke Faber Motion Designer
Seth Michielsen Motion Designer
Production Company: Fuelcontent and Little Big Productions
Published/Released (Month, Year): October 25th 2017
Date of Release: October 25th 2017
We all need some me-time.
And we all deserve to spend that me-time the way we want.
Whether that’s reading a book, watching TV, going for a run or playing a mobile game.
Fact is, however, when playing a mobile game while grabbing some me-time, people tend to feel a bit guilty.
FCB Happiness and Slotomania wanted to counter that feeling by giving a reason to play, any minute of the day.
whyitsokaytoplay.com – a real-time video clock that runs perfectly in sync with your local time and shows you a different video for every single minute of the day.
Each 60 seconds unveils a unique video, with a script based on surprising data found about that specific moment in the day, turning each minute into a unique insight and an original reason to play.
Those 1,440 facts were turned into 1,440 pieces of content – one for each minute of the day.