Category: Commercial Public Services
Advertiser: SLOVAK TELEKOM
Product/Service: TELECOMMUNICATIONS
Agency: ISTROPOLITANA OGILVY
Production Company: HITCHHIKER FILMS, Bratislava, SLOVAK REPUBLIC
Date of First Appearance: Oct 29 2010
Chief Creative Officer: Peter Darovec
Creative Director: Brano Bezak
Copywriter: Vlado Jancek
Art Director: Vlado Durajka
Producer: Juraj Janis
Director: Tomas Masin
Sound Design/Arrangement: K2 Studio
Music: Creative Music House
Account Manager: Zuzana Turekova
Planner: Vladimir Pastinsky/Mec
Director Of Photography: Juraj Chlpik
English Description
Instead of “ordinary” cinema commercial we offered an occasion to experience something unusual. We wanted to achieve the effect, when the brand really steps out of cinema screen.
During one Christmas weekend, visitors in multiplex cinemas in the biggest Slovak cities experienced something really special:
The main character of our Christmas campaign, African boy Dede, did a phone call directly from the cinema screen with one of the visitors. Through a combination of a prepared video and a live actor performance directly in a cinema hall, we created a performance which everybody could enter by his spontaneous reaction.