Agency: BBDO Berlin
Advertiser: Daimler AG, smart MBD
Product: smart fortwo
Campaign name: Full stop
Title of Motifs: “Salsa class”, “Office Mail”, “Stove”
Media: Digital OOH, Print
Industry: Automotive
Published: April 2017
Market: Germany
Language: German
Chief Creative Officer: Wolfgang Schneider, Ton Hollander, Darren Richardson
Creative Managing Director: Mirko Stolz, Tobias Grimm
ECD: Michael Schachtner
Creative Director: David Missing
Art Director: Shelley Lui
Copywriter: Nico Baumann
Account Management: Jens Fauth (Managing Director), Steffen Guenther (Account Director), Olga Lorenz (Acct. Manager)
Chief Production Officer: Steffen Gentis
Production company: CraftWork
Producer (CraftWork): David Muellenborn
Post-Production: CraftWork
Producer Post Production: David Muellenborn
Audio Production House: Studio Funk
Sound Engineer: Andy Schlegel
Editor/Animation: Till Markull
Short description:
With the only 2,69m long smart fortwo you always find a gap. This way you never have to worry about being late because of a desperate search for a parking space. We show exactly that in a static and animated headline campaign: A smart fortwo that through parking in the middle of our headlines creates a full stop in the statements, thus turning a negative meaning into a positive one with ease.