Advertiser: DAIMLER / SMART
Agency: BBDO GERMANY
Category: Cars
Post Production: Berlin
Executive Creative Director: Christian Mommertz (Creative Managing Directors)
Executive Creative Director: David Mously
Copywriter: Dietmar Neumann
Account Supervisor: Dirk Spakowski (Managing Director)
Music: Eardrum Music and Sounddesign Andreas Bruhn
Music: Hamburg
Executive Creative Director: Jan Harbeck
Account Manager: Joris Jonker
Director Of Photography: Michael Schreitel
Copywriter: Philipp Wöhler
Other Credits: Producer Post Production: Dominic Orphall (Candy Mountain)
Account Supervisor: Sebastian Schlosser (Client Service Director)
Creative Director: Ton Hollander
Chief Creative Officer: Wolfgang Schneider
Post Production: Candy Mountain
Director: Daniel Warwick
Advertiser's Supervisor: Christoph Reichle
Producer: Hani Selim
Producer: Henry Rehorek
Account Manager: Jan Hendrik Oelckers (Account Director)
Styling: Lydia Paddon
Account Manager: Mia Lücker
Editor: Marty Schenk
Music: Michi Besler
Agency Producer: Silke Rochow
Agency Producer: Steffen Gentis (Head Of Tv)
Brief Explanation
No more searching for parking spaces? Fast and stress-free through the city? These sound like arguments in favour of public transport. But the film shows us the reality of public transport: overcrowding, people sweating, sneezing, eating and playing music - a stressful experience. Fortunately the film offers an alternative: the smart fortwo. All the benefits of public transport - without the public.