Category: Cars
Advertiser: MERCEDES-BENZ
Product/Service: SMART CAR
Agency: PONTO DE CRIAÇÃO
Production Company: MOVIEART, São Paolo, BRAZIL
Date of First Appearance: Apr 25 2011
Executive Creative Director: Ana Paula Marques
Creative Director: Caroline Freire/Cristiano Canguçu
Copywriter: Caroline Freire
Art Director: Cristiano Canguçu/Nando Zenari/Cassio Tisseo
Agency Producer: Fabiola Vilar/Marcelo Mantelmacher
Account Supervisor: Cristiano Correa/Gabriel Mattoso
Advertiser's Supervisor: Dimitris Psillakis
Producer: Carolina Dantas
Director: Marcelo Trotta
Editor: Marcelo Trotta
Sound Design/Arrangement: Cabaret
Post Production: Movie/Art
Cameraman: Andre Veloso
Planner: Renato Miele
Director Of Photography: Marcelo Trotta
English Description
To promote the new engine MHD, which automatically shuts off when the car is idle, saving fuel and protecting the environment, we created a movie that uses a computer’s screensaver as an analogy.
The film begins with the car moving through a street. When it comes to a stop in front a lighthouse, the film cuts to the screensaver. At that moment, the voice over introduces the new feature. And then, we go back to the previous scene and the car’s engine starts.