Category: Cars
Advertiser: MERCEDES-BENZ
Product/Service: SMART CAR
Agency: PONTO DE CRIAÇÃO
Production Company: MOVIEART, São Paolo, BRAZIL
Date of First Appearance: Apr 25 2011
Executive Creative Director: Ana Paula Marques
Creative Director: Caroline Freire/Cristiano Canguçu
Copywriter: Caroline Freire
Art Director: Cristiano Canguçu/Nando Zenari/Cassio Tisseo
Agency Producer: Fabiola Vilar/Marcelo Mantelmacher
Account Supervisor: Cristiano Correa/Gabriel Mattoso
Advertiser's Supervisor: Dimitris Psillakis
Producer: Carolina Dantas
Director: Marcelo Trotta
Editor: Marcelo Trotta
Sound Design/Arrangement: Cabaret
Post Production: Movie/Art
Cameraman: Andre Veloso
Planner: Renato Miele
Director Of Photography: Marcelo Trotta
English Description
To promote the new engine MHD, which automatically shuts off when the car is idle, saving fuel and protecting the environment, we created a movie that uses a computer’s screensaver as an analogy.
The film begins with the car moving through a street. When it comes to a stop in front a crosswalk to let a girl pass, the film cuts to the screensaver. At that moment, the voice over introduces the new feature. And then, we go back to the previous scene and the car’s engine starts.