In the emotional video "Immigrants" produced by FCB Brasil, Smiles takes Mr. Antônio back to his homeland. He has lived in Brazil for 60 years and has never had the opportunity to return to the village in Portugal where he was born.
The video "Immigrants" is reason No. 152 of the "365 Reasons to Smile"campaign. With the motto âA reason to smile every day,â the campaign aired on September 1, 2014, with the commitment of giving Smiles clients a reason to smile every day for an entire year. On a daily basis, the campaign publishes a new reason to smile, all of which can be seen at 365motivos.com.br.
Title: Imigrantes
Category: Travel, transport & tourism
Brand: Smiles
Media: Online
Agency: FCB Brazil
Production: Spray Filmes
Country: Brazil
Director: Fernando Grostein Andrade
Executive Creative Director: Rui Gonçalves Piranda
Art Director: Bruno Bueno
Art Director: Camila Rodrigues
Copywriter: Marilu Rodrigues
Copywriter: André Bittar
Copywriter: Sofia Calvit
Art Director: Rodrigo Rodrigues
Producer: Brian Rathsam
Executive Producer: Lucia Leite
Digital Creative Director: Pedro Gravena
Sound: Tentáculo
Planner: Juliano Teixeira
Planner: Rapha Barreto
Planner: Luciana Mussato
Planner: Cesar Fuster
Post production: Quanta Post
Editor: Raoni Rodrigues
Photographer: Fernando Grostein Andrade
Photographer: Roberto Zanotto Duailibi
Account team: Mauro Silveira
Account team: Lisia Fischer
Account team: Marcel Crespin
Account team: Samya Anjos
Account team: Renata Vidal
Account team: Patricia Ferreira
Account team: Vinicius Godoy
Account team: Nathalia Ribeiro
VP Creative Director: Joanna Monteiro and Max Geraldo
Media: Alexandre Ugadin, Fabio Tachibana, Monica Oliveira, Rafael Amaral, Aline Lins and Maira Vieira
Project Manager: Renato Mendes and Carolina Sanchez
Technology: Gerson Lupatini e Márcio Bueno
Social Media: Bernardo Tavares
RTV: Charles Nobili, Ricardo Magozo e André Fonseca
Director/Concept Art: Claudia Calabi
Finishing: Sérgio Marcelino
Client Supervisors: Leonel Andrade, Bruna Milet, Karina Bernardo and Adriana Kubo