Snickers 'Play Like Pelé
Agency: Irish International | BBDO
Creatives: Colm O'Gaora, Andy Clare
Agency Producer: Noel Byrne
Production Company: Piranha Bar
Director: Gavin Kelly
DOP: Tim Green
Producer: Doireann de Buitléar
UK Producer - Patrick Duguid
CG Lead: Sam Boyd
3D Modelling: Cormac Kelly
3D Animation: Sam Boyd, Mario Domingos
Compositing: Arron Ingles, Gavin Hoffman
Date: April, 2017
Description:
Pele walks out on to the pitch, the seemingly empty stadium goes wild. Decked out in Snickers branding, the 20,000 stadium seats transform into a flipbook designed by famous sports illustrator Paul Trevillion, who masterminds the flowing illustrations from his seat in the stands. Vibrant drawings of the young Pelé are revealed across the stadium whilst the real Pelé watches in admiration from the pitch.