Snickers: Wrestler

Credits & Description:

“Wrestler” video game
The Snickers® popular'You're Not You When You’re Hungry' platform has served as the bedrock to their communication strategy for almost a decade. But where to take it from here? In this fresh new take, Snickers gets users to actively engage with the much-maligned, often skipped YouTube pre-roll format. YouTube pre-rolls are notorious for being skipped, so Snickers have created two specially designed films which viewers can also play as a game, simply by using the pause button.
Media: Interactive
Category: Confectionery & snacks
Client: Snickers
Agency: Impact BBDO, Dubai
Production: Good People
Country: United Arab Emirates
Director: Maged Nassar
Executive Creative Director: Fadi Yaish
Creative Director: Jamie Kennaway
Creative Director: Stephanus De Lange
Producer: Mahmoud Al Jabban
Producer: Daniela Borges
Producer: Romy Raad
Assoc Creative Director: Dio Santos
Executive Producer: Michel Abou Zeid
DoP: Pierre Mouarkesh
Regional Account Director: Frances McCabe
Senior Account Manager: Lina Ghulam
Editor Lead: Joris Bosdriesz
Motion Graphics Lead: James Keith Elgie
Senior Broadcast Producer: Anju Purushot
Post Producer: Ann Geleen Amparado