Advertised brand: SPCA Geneva
Media: Ambient
Advert title(s): A voice for a future
Advertising Agency (Name, City, Country): Havas Worldwide Geneva, Geneva, Switzerland
Agency website: http://www.havasworldwide.ch/geneva/
Executive Creative Director: Folker Wrage
Creative Director: Gabriel Mauron
Copywriter: Thibaud Genevois
Art Directors: Pierre-Olivier Gardello, Simeon Brandner
Planner: Alexis Mouthon
Account Director: Caroline Prince
Illustrator: Yeaaah! Studio
Media agency: Mediatonic
Post-production: Scan Graphic
Published/Released (Month, Year): 05/2016
Each year, hundreds of animals are abandoned at the Geneva SPCA. We believe that, even if these animals have a past, they also have a future. So we asked people who have adopted at the shelter to send us pictures with their pets. Then, three of them have embodied the voice of the Geneva SPCA in a campaign based on tarot cards. People spontaneously attached very moving testimonies with their pictures. So we took the opportunity to share these stories on the shelter’s website as proof of the success of adoption to convince the undecided that this is the right choice.