Category: Public Interest, NGO
Media: Digital
Brand: SPCA
Geo: United Kingdom
Production House: Current Studios & Labs
President: Nathan Kroll
Creative Technologist: Stephen Martell
Operations: Matt Fegan
Producer: Dom Fegan
Animators: Matt Lambert, Jon Eisener
Designers: Stephanie Munn, Elena Kurevija
Director of Integrated Production: Jen Mete
Audio / Music: Justin Gaudreault
Development: Dennis Hubley, Joey Farrell
UX: Dennis Hubley
Medium: Digital Application / iOS
URL: https://search.itunes.apple.co...
Published: December 2016
The new Candid Catmera app allows you to take more pictures of your cat than ever before, because you can never really have enough pictures of your cat, and support homeless felines at the same time. It’s more fun than a cat in a box.
Developed by Brooklyn-based Current Studios, Candid Catmera (candidcatmera.com) uses custom cat facial recognition technology to snap photos of curious felines while their owners are out of the house.
Candid Catmera’s software is constantly on the lookout for cats. The app plays looping animations designed to lure a cat, including fish, mice and treats. When motion is detected, a photo is taken. If that photo contains a cat selfie, the user is notified and can then share the photo on social media. Available for iOS, the app can be downloaded from the iTunes app store. Current tested the app with cats housed at Society for the Prevention of Cruelty to Animals (SPCA) shelters and has partnered with the non-profit organization to bring attention to the overflow of cats in their animal shelter system. For every download of Candid Catmera, Current donates $1 to the SPCA.