Category: Hospitality, Tourism
Media: Online
Brand: Sofitel
Agency: BETC
Advertising Agency: BETC Pop / BETC Luxe, Pantin, France
Creative Director: Christophe Caurret
Production Company: Soldats
Director: Arnaud Giacomini
Director of Photography: Nathaniel Aron
Geo: France
Published: October 2016
Description: Sofitel Hotels & Resorts has turned to a pop music group to create its new brand song. The track called « Rêverie » is used in all sound branding of the luxury hotels chains : openings, press events, conventions and speeches, on-hold music, advertising and promotional videos. The concept was brought to life by agencies BETC Pop and BETC Luxe.