Category: Non-Alcoholic Drinks
Advertiser: COCA-COLA
Product/Service: SOKENBICHA
Agency: OGILVY & MATHER JAPAN
Production Company: PYRAMID FILM, Tokyo, Tokyo, JAPAN, JAPAN
Production Company: MR MUSIC, Tokyo, Tokyo, JAPAN, JAPAN
Date of First Appearance: Mar 17 2010
Chief Creative Officer: Coca Cola (Japan) Company/Limited
Executive Creative Director: Shingo Ichimura
Creative Director: Shingo Ichimura/Chris Gurney
Copywriter: Takamori Kadoi(Soul Quenching)/Shingo Ichimura
Art Director: Shingo Ichimura/Chris Gurney/Yoshinao Yumoto
Agency Producer: Mariko Niwa
Producer: Koichi Hara/Tsuyoshi Kasuga/Toyohiro Arita
Director: Masahiko Nagasawa
Editor: Nobuyuki Yajima
Account Manager: Hironari Saka/Hideo Aida/Yumiko Wada
Cinematographer: Toshiaki Kin
Other Credits: Risa Abe/Sohei Hirao/David Elsworth
English Description
"Soul Quenching" Campaign
SKB bottle is now changed to plant-made plastic bottle.
One morning, our heroine finds out this fact, and sets out on a journey with a painting in her hand, hoping that the world can change for the better if people and nature lived in harmony.
On her way, she meets a little girl riding in the same bus, who hands her 'chimaki' (rice ball wrapped in plant leaf) . Looking at it, she realizes that it's the same as SKB.
Finally, she reaches the village, and finds the same house drawn in the painting, surrounded by trees and green leaves.
In that village, she starts living in harmony with the nature and locals, something modern people have forgotten.