Brand: Sonnet
Agency: Johannes Leonardo
Directors: Malcom Venville
Production Co’s: Anonymous Content
Editing: Jeff Buchanan, Final Cut
Sonnet (www.sonnet.ca) is a brand new insurance company launching with a game-changing product and massive ambitions – with the first fully online insurance process in Canada and interesting new philosophy, it’s set to turn the whole insurance market in the country on its head. While competitors rely on increasing anxiety and fear, Sonnet, in partnership with its agency Johannes Leonardo, is challenging category stereotypes and protecting your optimism, in its new campaign to support the brand launch.